Home Terms and Conditions

Terms & Conditions

Last updated: 14th July 2026

Welcome to SEO Agency Singapore, operated by (“Company”, “we”, “our”, or “us”).

These Terms and Conditions govern your access to and use of our website, [seo-agency.com.sg] (“Site”), including its content, features, and any enquiries or communications made through it.

By accessing or using the Site, you agree to be bound by these Terms and Conditions. If you do not agree with these Terms, you must discontinue your use of the Site.

Nothing in these Terms excludes, restricts, or modifies any right or remedy that cannot lawfully be excluded, restricted, or modified under applicable Singapore law.

1. About These Terms

These Terms and Conditions apply primarily to your use of the Site.

Any search engine optimisation, digital marketing, consulting, or related services provided by us may be subject to a separate proposal, quotation, statement of work, order form, service agreement, or other written agreement (“Service Agreement”).

Where there is any conflict between these Terms and a Service Agreement, the Service Agreement will take priority in relation to the relevant services.

2. Use of the Site

You may use the Site only for lawful purposes and in accordance with these Terms.

You must not:

Use the Site in breach of any applicable law or regulation.
Attempt to gain unauthorised access to the Site, its servers, databases, systems, or connected networks.
Introduce viruses, malicious code, automated scripts, or other harmful technologies.
Interfere with, damage, overload, disable, or disrupt the Site.
Scrape, crawl, copy, extract, or collect Site content or data through automated means without our prior written permission.
Impersonate another person or misrepresent your identity, authority, or affiliation.
Use the Site to transmit unlawful, misleading, defamatory, offensive, or harmful material.
Use the Site in a manner that infringes another party’s rights.

We may restrict, suspend, or terminate access to the Site where we reasonably believe these Terms have been breached or where this is necessary to protect the Site, our business, our systems, or other users.

3. Website Information

The content on this Site is provided for general informational and marketing purposes only.

Although we aim to keep information accurate and current, we do not warrant that all content will be complete, accurate, reliable, suitable, or up to date at all times.

Website content must not be treated as legal, financial, accounting, technical, medical, or other professional advice. You should obtain appropriate professional advice before making decisions based on information published on the Site.

Information on the Site does not constitute a binding offer unless we expressly state otherwise in writing.

4. Our Services

We provide digital marketing and search visibility services, which may include:

Search engine optimisation.
Artificial intelligence optimisation.
Generative engine optimisation.
Answer engine optimisation.
Content strategy and content creation.
Technical website optimisation.
Digital marketing consulting.
Other related services agreed with the client.

These services may involve efforts to improve the accessibility, discoverability, quality, or representation of content across search engines, AI-assisted platforms, and answer-based search environments.

The exact scope, deliverables, timelines, responsibilities, fees, reporting arrangements, and acceptance criteria for each engagement will be set out in the applicable Service Agreement.

We may use employees, contractors, consultants, technology providers, or other service providers to assist with the delivery of services.

5. Client Responsibilities

Where you engage our services, you agree to:

Provide accurate, complete, and timely information.
Supply the access, materials, approvals, and instructions reasonably required to perform the services.
Ensure that you have the right to provide us with any content, data, accounts, credentials, or other materials.
Review and respond to requests for feedback or approval within agreed timelines.
Comply with applicable laws, platform policies, and third-party terms.
Maintain appropriate backups of your website, systems, content, and data.
Inform us promptly of any issue that may affect the engagement.

We will not be responsible for delays, errors, or reduced performance to the extent caused by incomplete information, delayed approvals, restricted access, third-party actions, or your failure to meet your responsibilities.

Nothing in this clause removes any security, confidentiality, data-protection, or other obligation that applies to us under law or an applicable Service Agreement.

6. SEO and Digital Marketing Results

Search engines, artificial intelligence platforms, social platforms, advertising systems, and other third-party services are outside our control.

We do not guarantee:

A particular search engine ranking.
A specific level of website traffic, enquiries, sales, conversions, or revenue.
Inclusion in artificial intelligence-generated answers or recommendations.
Continued visibility following an algorithm, platform, or policy change.
That any result will be achieved or maintained within a particular period.
That third-party platforms will accept, index, display, recommend, or retain content.

Any projections, forecasts, estimates, case studies, examples, or previous results are provided for reference only and do not guarantee future performance.

Results may be affected by factors including market conditions, competition, website quality, client implementation, search algorithms, technical issues, platform changes, and third-party decisions.

7. Proposals and Quotations

Unless otherwise stated, a proposal or quotation is valid only for the period specified in that document.

A proposal, quotation, or discussion does not create a binding service engagement until it has been accepted in the manner specified by us, which may include:

Signing a Service Agreement.
Providing written or electronic acceptance.
Paying a required deposit or invoice.
Instructing us to commence work.

We may withdraw or revise a proposal before acceptance.

8. Fees and Payment

Fees, payment schedules, deposits, recurring charges, taxes, and other payment terms will be stated in the applicable proposal, invoice, or Service Agreement.

Unless otherwise agreed:

Payments must be made by the stated due date.
Fees are quoted in Singapore dollars.
Fees are exclusive of Goods and Services Tax, where applicable.
You are responsible for taxes, bank charges, currency-conversion costs, and transaction fees that the applicable agreement or law places on you.
Work may be suspended where payment is overdue.
Additional work outside the agreed scope may be charged separately.
Third-party expenses may require advance payment or reimbursement.

You must raise any genuine invoice dispute promptly and provide sufficient details for us to investigate it.

An invoice dispute does not remove the obligation to pay any undisputed amount by its due date.

9. Refunds and Cancellation

Refund and cancellation rights will be governed by the applicable Service Agreement.

Unless otherwise stated in that agreement, fees relating to work already completed, resources reasonably committed, non-cancellable third-party purchases, approved deliverables, or services already commenced may be non-refundable to the extent permitted by law.

Any deposit may be applied towards work completed, reasonable project preparation and resource-allocation costs, non-refundable third-party costs, and other reasonable expenses incurred before cancellation.

Nothing in these Terms excludes, restricts, or modifies any consumer right or remedy available under the Consumer Protection (Fair Trading) Act 2003 or any other applicable law that cannot lawfully be excluded, restricted, or modified.

10. Changes to Scope

A request that falls outside the agreed project scope may be treated as additional work.

Before carrying out material additional work, we may provide:

A revised quotation.
A change request.
Content or website update
An updated timeline.
A revised Service Agreement.
A separate invoice.

Project timelines may be adjusted where the scope changes or where additional work is requested.

In addition, any change to scope or content may be revised only Once.

Client Obligations

Provide full access to website, CMS, analytics, and hosting credentials.
Approve or respond to content or recommendations within seven (7) business days.
Notify our company before third parties make website changes that could affect optimisation.

11. Intellectual Property on the Site

Unless otherwise stated, the Site and its contents are owned by or licensed to us.

This includes:

Text and written content.
Graphics and illustrations.
Logos and branding.
Photographs and videos.
Website designs and layouts.
Reports, guides, and downloadable materials.
Software, code, and Site functionality.
Databases and compilations.

These materials may be protected by copyright, trade mark, and other intellectual property laws.

You may view and print reasonable portions of the Site for personal or internal business reference.

You must not reproduce, modify, republish, distribute, sell, license, commercially exploit, or create derivative works from Site content without our prior written consent, except where permitted by law.

12. Intellectual Property in Client Work

Ownership and usage rights for client deliverables will be stated in the applicable Service Agreement.

Unless otherwise agreed:

Each party retains ownership of intellectual property it owned before the engagement.
We retain ownership of our methodologies, processes, tools, templates, systems, know-how, and reusable materials.
Third-party materials remain subject to their respective licence terms.
Rights in final deliverables may be transferred or licensed only after all applicable fees have been paid.
Drafts, rejected concepts, working files, and internal materials remain our property.

You warrant that materials supplied by you do not infringe the intellectual property, confidentiality, privacy, or other rights of any third party.

13. Client Content and Instructions

You remain responsible for content, claims, offers, products, services, and information supplied or approved by you.

We may rely on information and instructions that you provide.

Unless expressly included in our scope, we are not responsible for independently verifying:

Legal or regulatory compliance.
Product or service claims.
Pricing and promotional information.
Industry-specific requirements.
Intellectual property ownership.
Factual statements provided by you.

We may refuse to publish or work with content that we reasonably believe is unlawful, misleading, harmful, infringing, or inconsistent with our policies.

Nothing in this clause permits either party to knowingly publish or distribute unlawful or misleading content.

14. Confidentiality

Where confidential information is exchanged during a service engagement, each party must take reasonable measures to protect it and use it only for the purposes of the engagement.

Confidential information does not include information that:

Is publicly available through no breach of confidentiality.
Was already lawfully known to the receiving party.
Is lawfully received from another person without a confidentiality restriction.
Is independently developed without using the other party’s confidential information.
Must be disclosed by law, regulation, or a valid order from an authority.

Where disclosure is legally required, the receiving party should, where lawful and reasonably practicable, notify the other party before making the disclosure.

More detailed confidentiality obligations may be included in the applicable Service Agreement or a separate non-disclosure agreement.

15. Third-Party Platforms and Services

Our Site or services may rely on or contain links to third-party websites, applications, platforms, plugins, hosting providers, analytics services, search engines, artificial intelligence systems, or other external services.

We do not control these third parties and are not responsible for their:

Availability or performance.
Content or accuracy.
Security or data practices.
Policies or contractual terms.
Algorithm or feature changes.
Suspension, restriction, or termination decisions.

Your use of third-party services may be governed by separate terms and privacy policies.

A link to a third-party website does not imply that we endorse or accept responsibility for that website or its operator.

Nothing in this clause excludes responsibility that cannot lawfully be excluded, including responsibility arising from our own negligence, breach, instructions, or selection of a third-party provider.

16. Privacy

Our collection, use, disclosure, retention, transfer, and protection of personal data are governed by our Privacy Policy, the Personal Data Protection Act 2012 of Singapore, and other applicable data-protection laws.

The Privacy Policy explains, among other things:

The purposes for which we collect, use, and disclose personal data.
The types of personal data we may collect.
How personal data may be shared or transferred.
How long personal data may be retained.
How you may request access to or correction of your personal data.
How you may contact our data-protection representative.

By submitting information through the Site, you confirm that, to the best of your knowledge, the information is accurate and that you are authorised to provide any personal data relating to another individual.

We will process personal data only for notified or otherwise legally permitted purposes and in accordance with our Privacy Policy and applicable law.

17. Site Availability and Security

We do not guarantee that the Site will always be available, uninterrupted, secure, or free from errors, viruses, or other harmful components.

We may suspend, withdraw, restrict, update, or modify any part of the Site without notice for maintenance, security, operational, legal, or business reasons.

You are responsible for maintaining suitable security measures, software, backups, and internet access when using the Site.

Nothing in this clause limits any duty imposed on us by applicable law to take reasonable security measures in relation to personal data or other information in our possession or control.

18. Disclaimer of Warranties

To the fullest extent permitted by law, the Site and its content are provided on an “as is” and “as available” basis.

Subject to the Unfair Contract Terms Act 1977, the Consumer Protection (Fair Trading) Act 2003, the Misrepresentation Act 1967, and any other applicable mandatory law, we exclude representations, conditions, warranties, and other terms that may otherwise be implied by law.

We do not warrant that:

The Site will meet your particular requirements.
The Site will always be available, uninterrupted, secure, or error-free.
Every defect will be corrected.
Information obtained through the Site will be complete or suitable for a particular purpose.
The Site will be free from viruses or other harmful components.

Nothing in this clause excludes or restricts liability for fraud, fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or restricted.

19. Limitation of Liability

The limitations and exclusions in this clause apply only to the extent that they are valid and reasonable under applicable Singapore law, including the Unfair Contract Terms Act 1977.

To the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, or consequential loss arising from or connected with the Site or our services.

This may include loss of:

Profit.
Revenue.
Sales.
Business opportunities.
Anticipated savings.
Goodwill.
Reputation.
Data.
Use of a website, account, platform, or system.

Where liability arising from a particular service engagement cannot be excluded, our total aggregate liability relating to that engagement will, to the extent permitted by law, unless a different limitation is stated in the applicable Service Agreement.

Nothing in these Terms excludes or limits liability for:

Death or personal injury caused by negligence.
Fraud or fraudulent misrepresentation.
Wilful misconduct.
Any liability that cannot lawfully be excluded or limited.

Each exclusion and limitation in these Terms is intended to operate separately. If any exclusion or limitation is found to be invalid or unenforceable, the remaining provisions will continue to apply.

20. Indemnity

To the extent permitted by law, you agree to indemnify us against direct and reasonably incurred losses, liabilities, claims, damages, and expenses arising from:

Your unlawful or unauthorised use of the Site.
Your material breach of these Terms or an applicable Service Agreement.
Materials, content, data, or instructions supplied by you.
A claim that client-supplied materials infringe another party’s rights.
Your material breach of an applicable law, platform policy, or third-party agreement.

This indemnity applies only to the extent that the relevant loss was caused by a matter for which you are responsible.

It does not apply to the extent that a loss was caused or increased by our negligence, fraud, wilful misconduct, or breach of our obligations.

We must take reasonable steps to mitigate any loss for which indemnification is sought.

21. Suspension and Termination of Services

Service suspension and termination rights will be governed by the applicable Service Agreement.

We may suspend or terminate services where:

An invoice remains unpaid after its due date.
You materially breach an agreement and fail to remedy the breach within a reasonable period after being asked to do so.
You fail to provide necessary access, information, instructions, or approvals.
Continuing the engagement may breach a law, regulation, platform policy, or third-party right.
Your conduct creates a material security, legal, financial, or reputational risk.
You become insolvent or cease carrying on business.

Where reasonably practicable, we will provide notice before suspension or termination, unless immediate action is required for legal, security, or risk-management reasons.

Termination does not affect rights, obligations, or liabilities that arose before termination.

Clauses intended to continue after termination, including those relating to payment, intellectual property, confidentiality, liability, indemnity, and disputes, will remain effective.

22. Force Majeure

Neither party will be responsible for a delay or failure to perform an obligation caused by an event beyond its reasonable control.

Such events may include:

Natural disasters.
Fire, flood, or severe weather.
War, terrorism, civil unrest, or government action.
Epidemics or public health emergencies.
Power, internet, telecommunications, or hosting failures.
Cyberattacks or widespread technical failures.
Labour disputes.
Failures or restrictions imposed by third-party platforms.

The affected party must take reasonable steps to reduce the impact of the event and resume performance when reasonably possible.

This clause does not excuse an obligation to pay an amount that became due before the relevant event occurred.

23. Electronic Communications

To the extent permitted by the Electronic Transactions Act 2010 and other applicable law, communications, proposals, approvals, notices, and agreements may be exchanged electronically, including through email, electronic forms, messaging platforms, and electronic signatures.

You are responsible for ensuring that the contact information you provide is accurate and current.

An electronic record, signature, communication, or agreement will not be denied legal effect solely because it is in electronic form, subject to applicable law and any agreed signing or acceptance requirements.

24. Notices

Notices relating to a service engagement must be sent using the contact details and notice method stated in the applicable Service Agreement.

General enquiries concerning these Terms may be submitted using the contact details below.

Unless the applicable Service Agreement states otherwise, a notice may be:

Delivered personally.
Sent by email to the agreed email address.
Sent to the agreed postal address.

An email notice will be treated as received when it becomes capable of being retrieved at the recipient’s designated email address, provided that no delivery-failure notification is received.

An email received after 5.00 p.m. on a business day in Singapore, or on a day that is not a business day in Singapore, may be treated as received on the next business day.

This clause does not override any mandatory legal requirement governing the service or receipt of a particular notice.

25. No Partnership or Agency

Nothing in these Terms or any service engagement creates a partnership, joint venture, employment relationship, fiduciary relationship, or agency between you and us unless expressly agreed in writing.

Neither party has authority to bind the other unless specifically authorised in writing.

26. Assignment

You may not assign or transfer your rights or obligations under a Service Agreement without our prior written consent.

We may assign or transfer our rights and obligations as part of a business restructuring, merger, acquisition, sale, or transfer to a related organisation or successor, provided this does not materially reduce your contractual rights.

27. Rights of Third Parties

Except where these Terms or an applicable Service Agreement expressly state otherwise, a person who is not a party to the relevant agreement has no right under the Contracts (Rights of Third Parties) Act 2001 to enforce any of its terms.

The parties may vary, amend, terminate, or rescind the relevant agreement without the consent of any person who is not a party to it.

28. Severability

If any provision of these Terms is found to be unlawful, invalid, or unenforceable, that provision will be modified or removed only to the minimum extent necessary.

The remaining provisions will continue in effect.

29. No Waiver

A delay or failure to exercise a right under these Terms does not waive that right.

A waiver is effective only when made expressly in writing and applies only to the specific circumstances for which it was given.

30. Entire Agreement

These Terms constitute the entire agreement between you and us concerning your use of the Site.

Each applicable Service Agreement constitutes the agreement between the relevant parties concerning the services covered by that Service Agreement and supersedes previous discussions, representations, or understandings concerning those services.

Our Privacy Policy describes how we handle personal data. It does not amend the commercial terms of a Service Agreement unless that Service Agreement expressly incorporates it for that purpose.

Nothing in this clause excludes liability or remedies for fraud or fraudulent misrepresentation.

31. Governing Law and Jurisdiction

These Terms and Conditions are governed by the laws of Singapore.

You and the Company agree to submit to the exclusive jurisdiction of the courts of Singapore in relation to any dispute arising from or connected with these Terms, the Site, or our services, unless otherwise stated in an applicable Service Agreement.

Before commencing formal proceedings, the parties should make reasonable efforts to resolve the dispute through good-faith discussions.

Nothing in this clause prevents either party from seeking urgent interim or injunctive relief where appropriate.

32. Changes to These Terms

We may revise these Terms periodically to reflect changes to the Site, our services, our practices, or applicable legal requirements.

The updated version will be published on this page together with its effective or revision date.

Material changes will apply prospectively from the stated date.

Your continued use of the Site after updated Terms take effect constitutes acceptance of the updated Terms in relation to that continued use.

An update to these website Terms will not retrospectively alter accrued rights or obligations and will not amend an existing service engagement unless the applicable Service Agreement permits the amendment or the parties otherwise agree.

33. Contact Us

If you have questions about these Terms and Conditions, please contact:

Email: sales@seo-agency.com.sg